An Inch of Warmth

2020 has been a turning point for humanity. The year that experienced an unprecedented pandemic no one was prepared for. Undoubtedly, it has taken a toll on many lives in various forms, in the extremity of which many lost their lives.

In a situation where so many people are feeling helpless and hopeless, is there anything that we can do in our capacity, we wondered. And then came the idea of #aninchofwarmth. An all inclusive drive which includes people of all ages and the specially abled group of people that we have been associated with since a few years.

A simple idea, where all you need to do is knit wool or crochet, into a 12″ by 12″ inch square of any color and drop it at our collection points located in Delhi and Gurgaon. For people who are not from these cities, we encouraged them to courier it to us.

These squares, after being stitched into a blanket by the specially abled group of people at Avacayam will then be distributed to the underprivileged.

It’s a drive to encourage all the talented people who love to knit, to come together and spread some cheer in a not so cheerful environment. Some warmth to people who don’t have anything to keep them warm. Some excitement to the ones who will stitch these colorful pieces together. And an opportunity to contribute to the society and the environment which we sometimes feel is far reaching.

An idea which has already had its initial ripple effects of reaching 7 cities in India and we are very close to completing our first blanket too.

Bottomline is, let’s change the equation from being receivers to being givers. The times are tough for everyone but there is always something one can give back or share.

Share your inch of warmth.

Upcycled Gift bags. Anyone?

Although the global awareness on environmental issues has increased tremendously, only a minute percentage of people have consciously changed their consumption patterns. Not that they don’t want to, but probably these products don’t add up to their coolness factor or their standards per se.

Nevertheless, we just don’t give up. We at The White Light, continue to find solutions to cater to the ‘likes’ of people, with bombastic designs, convince them to make the ultimate switch to conscious buying.

Our upcycled handcrafted gift bag is another one of our creations. Newspapers block printed and converted into super chic carry bags. Would you buy it or suggest it to anyone who cares enough?

The Story of our Upcycled Wrapping papers

It’s our endeavor to come up with innovative ways to contribute to the environment and reduce the carbon footprint as much as we possibly can at our level. Not only that, our focus is also on employment generation for the urban poor women. Starting with a small group, we have been able to enhance the livelihood of 6 such women directly, who are the sole bread earners of their families and indirectly many more. Our goal is definitely much larger though, as the saying goes ‘every drop in the ocean counts’, we live by that rule and feel that every life that we are able to touch is important. With the kind of support our regular clients give us, no, not charity, but by buying the products that these women make we have been able to sustain our growth so far.

Being an environmentally conscious  organization, we also ensure that the products that we design are either upcycled, recycled or eco-friendly. The idea is to increase hand prints and reduce carbon footprints with a dual pronged approach.

Our brand new product, the Upcycled Gift Wrapping Paper, is one such product which all of us have simply fallen in love with. The girls enjoy making them and feel super excited with each paper that they so lovingly hand print. And we, with equal passion show them off to our customers and as expected, they love them too!

How did you find them, do let us know and we will happily pass on your message to these adorable girls :).