Whose Grass is Greener

grass is greener book

Love thy neighbor versus envy thy neighbor, we would prefer to go with the former. It’s probably more peaceful that way, no matter how green the neighbor’s grass may seem. And the best way to convince yourself to love thy neighbor is to keep repeating, ‘The grass is greener this side of the fence’. Even better is to buy a notebook with this slogan on it.

We did what we do best, we made eco-friendly notebooks with this slogan. It’s made of handmade paper recycled from cotton rags. Available at The White Light.

The Story of our Upcycled Wrapping papers

White newspaperSonia

It’s our endeavor to come up with innovative ways to contribute to the environment and reduce the carbon footprint as much as we possibly can at our level. Not only that, our focus is also on employment generation for the urban poor women. Starting with a small group, we have been able to enhance the livelihood of 6 such women directly, who are the sole bread earners of their families and indirectly many more. Our goal is definitely much larger though, as the saying goes ‘every drop in the ocean counts’, we live by that rule and feel that every life that we are able to touch is important. With the kind of support our regular clients give us, no, not charity, but by buying the products that these women make we have been able to sustain our growth so far.

Being an environmentally conscious  organization, we also ensure that the products that we design are either upcycled, recycled or eco-friendly. The idea is to increase hand prints and reduce carbon footprints with a dual pronged approach.

Our brand new product, the Upcycled Gift Wrapping Paper, is one such product which all of us have simply fallen in love with. The girls enjoy making them and feel super excited with each paper that they so lovingly hand print. And we, with equal passion show them off to our customers and as expected, they love them too!

How did you find them, do let us know and we will happily pass on your message to these adorable girls :).

The story of our Handcrafted mufflers

We love to exmuffler saleplore varied environment friendly materials that we can probably use. Not to be limited to paper or discarded fabric, because there is so much more to try, so much more to contribute to the environment, and so many more ways to protect it. Endo, this winter we developed a wide range of woolen mufflers. And we did get some amazing response for these. Makes us feel good, when more people get involved to nurture mother earth in whichever way they can. Of course, one of the best way is to do some conscious buying.

Check out more at http://www.thewhitelight.in

Start now

People keep asking us this question, how can we contribute towards the environment and the marginalized. We don’t have time, we have the stuff we would like to donate and yes we really do care about the environment. But from where can we start?

The answer is very simple, you can start from right where you are. Exactly, it’s as simple as that. At your place of work for instance, have you ever wondered how those sheets of printed paper get disposed, or at home why do you always throw away those very cool containers once you’re done with your cream, the jars of jam and pickle.

Yes its actually that simple if you start to think of it. We don’t have to always start big. Every little change, every small step will eventually become big. The only thing is, we got to take that step, we got to think that thought and we need to simply start.

Join us in this journey of change. We are small. But we don’t think small. We believe, together we can make it big. 🙂