Living things and E-things

electronic_waste_dumped_developing_worldElectronic-waste

Life without gadgets is unthinkable, so much so that mobile phones feel like a part of one’s body. One goes in frenzy if the gadget is misplaced, as if some body part was amputated. But this is just a myopic view of living things and their psychological disorders.

The insecurity and desperation to catch up with the technological race has resulted in accumulation of tons of e-waste, 40 million tons(UNEP) to be specific! Majority of illegal e-waste ends up in landfills, incinerators, and in ill-equipped recycling facilities in developing countries. “The waste is dumped in areas where local residents and workers disassemble the units and collect whatever is of value… What is not reusable is simply dumped as waste, creating immense problems and leading to what has been described as a ‘toxic time bomb’.”

If this didn’t scare you enough, “Failure to recycle e-waste is also leading to shortages of rare earth minerals to make future generations of electronic equipment,” Central Pollution Control Board of India.

Yes the desire or greed maybe, of living things for the e-things, is not only eating up precious natural resources but further creating havoc to the existing natural environment.

Be conscious in buying and more importantly in disposing off your E-things. Respect the circle of life.

The Story of our Upcycled Wrapping papers

White newspaperSonia

It’s our endeavor to come up with innovative ways to contribute to the environment and reduce the carbon footprint as much as we possibly can at our level. Not only that, our focus is also on employment generation for the urban poor women. Starting with a small group, we have been able to enhance the livelihood of 6 such women directly, who are the sole bread earners of their families and indirectly many more. Our goal is definitely much larger though, as the saying goes ‘every drop in the ocean counts’, we live by that rule and feel that every life that we are able to touch is important. With the kind of support our regular clients give us, no, not charity, but by buying the products that these women make we have been able to sustain our growth so far.

Being an environmentally conscious  organization, we also ensure that the products that we design are either upcycled, recycled or eco-friendly. The idea is to increase hand prints and reduce carbon footprints with a dual pronged approach.

Our brand new product, the Upcycled Gift Wrapping Paper, is one such product which all of us have simply fallen in love with. The girls enjoy making them and feel super excited with each paper that they so lovingly hand print. And we, with equal passion show them off to our customers and as expected, they love them too!

How did you find them, do let us know and we will happily pass on your message to these adorable girls :).

Why The White Light uses recycled handmade paper.

trees

The White Light contributes to the environment in its unique way. Apart from being known to upcycle different discarded materials and giving them new life, we particularly also use recycled handmade paper for our range of products. Here are the reasons why:

Because one ton of Recycled Handmade Paper saves 3 tons of wood and 100 cubic meters of water. The water and wood saved for one ton of paper converts into:

• 6 trees for life giving oxygen, soil and water
• 3 years of cooking fuel for one village family
• 25 years’ drinking water for one person
• 1 square foot of land for a waste dump site

Aren’t these reasons good enough? If you want to contribute with us, you can buy our products online at http://www.thewhitelight.in.

Our vision is to bring a global shift in conscious buying.

Look what we upcycled. Do you like it?

Starbucks bottle upcycled

A new look to the used cold coffee bottles, and a new job for it.

We like to re-create and we like to re-design. What most people would throw away, we give it another life (well, we do try). Instead of those empty glass bottles reaching the garbage landfill straight away, once we’re done with our delicious cold coffee, we extend their life further by giving it another job to do. Of course mother Earth’s job reduces just a little bit in the process, which we feel good about. Weekend art activity you may call it, or probably our contribution which we do very joyfully indeed! 🙂

The Story of our Blue Block Printed envelope

It is very well understood by many what the purpose of recycling materials is. Most of us also try to recycle what we can.

But, what we do at The White Light is, also add value to the materials recycled. This beautiful block printed envelope (comes in different colors) is one of the products that we promote to encourage people to ‘buy’ recycled things which are not only eye-catching but will also give competition to the products made from new materials, namely paper made by cutting trees. These envelopes are made from discarded cotton fabric, which are converted into handmade paper. We gave that paper a style.

Aren’t these reasons enough for you to fall in love with this, and isn’t is also simple enough for you to give your bit to the environment by buying them or promoting them?

See more at: http://www.thewhitelight.in/Envelopes/Set-of-5—Blue-Shagan-Envelopes-id-312168.html#sthash.Xm6RDuQS.dpuf