The Upcycled Art Series…

skateboard art, japanease

There are numerous artists whose work of art is inspirational and people spend hours in art galleries to analyze and admire their paintings and sculptures. We do the same thing, just that we particularly appreciate artists like Haroshi, from Japan, who create artwork from discarded materials. Haroshi’s passion to upcycle discarded skateboards into intricate work of art emerged from his infatuation for skateboards in his early teens.

The work of art speaks for itself, the complex, yet immaculate finish has left us in awe. If more artists emerge like him, who can convert waste into the extraordinary, the world will become a more beautiful place, aesthetically and environmentally.

What do you feel?

The pen is mightier than the sword.

Eco-friendly pen

With electronic gadgets accessible at the palm of your hand, you don’t feel the need to use a pen that often as you did a decade ago. Earlier we used to buy pens in bulk to avoid frequent trips to the stationary store. But now, we buy a pen only when needed and it takes probably months before we buy a new one. This often leads to opting for an expensive pen, a designer branded pen probably, which is used more as an accessory in the shirt pocket, or complimenting a designer bag.

A pen is a pen, and a pen is mightier than a sword. The pen that we make at The White Light, is the mightiest though, because we make them eco-friendly. Such is the power of the pen.

For more details click here.

The Upcycled Wrapping Paper Story continued…

Red wrapping paperOur vibrant upcycled gift wrapping papers come in varied colors and block prints. Who would’ve thought that discarded newspapers can be brought to life once again, and for no other reason than to wrap the gifts that are given from the heart.

Made with passion to enhance the dignity of life for the downtrodden, giving hope to those with no hope. Being that ray of life through The White Light.

The Story of our Upcycled Wrapping papers

White newspaperSonia

It’s our endeavor to come up with innovative ways to contribute to the environment and reduce the carbon footprint as much as we possibly can at our level. Not only that, our focus is also on employment generation for the urban poor women. Starting with a small group, we have been able to enhance the livelihood of 6 such women directly, who are the sole bread earners of their families and indirectly many more. Our goal is definitely much larger though, as the saying goes ‘every drop in the ocean counts’, we live by that rule and feel that every life that we are able to touch is important. With the kind of support our regular clients give us, no, not charity, but by buying the products that these women make we have been able to sustain our growth so far.

Being an environmentally conscious  organization, we also ensure that the products that we design are either upcycled, recycled or eco-friendly. The idea is to increase hand prints and reduce carbon footprints with a dual pronged approach.

Our brand new product, the Upcycled Gift Wrapping Paper, is one such product which all of us have simply fallen in love with. The girls enjoy making them and feel super excited with each paper that they so lovingly hand print. And we, with equal passion show them off to our customers and as expected, they love them too!

How did you find them, do let us know and we will happily pass on your message to these adorable girls :).

Humor in life.

Valentine3bThis beautiful creation of a box, a work of art, is dedicated to all those people who are simply tired of receiving random friend requests from unknown people. They will stalk you and be there, sending you requests again and again that at times you begin to feel that you might just know them from somewhere. The stand still remains, who the hell are you though.

View details of the box at  the Love and Sunshine Box

True love is all around

Valentine4Who says we need to go looking for love. Look around you, it’s everywhere. Love is in the trees, the flowers, the birds and the songs that they sing. Inspired by nature’s love, we hand-painted yet another box in our ongoing series of celebrating love in its purest form.

View details of the box at The Love Tree.

The Love Series…

Valentine3Another one of our hand-painted series of eco-friendly boxes. The best packaging material for your Valentines Day gift indeed.

Red is after all the color of love and all the other good things :). We like to call it the Love and Sunshine Box! 🙂

The love season

As Valentines Day approaches, love seems to be in the air (as if other problems didn’t exist ‘in the air’). We nevertheless took it in our stride and went Valentine1with the flow.

We filled a box full of love, hand-painted with passion. The box is made from recycled cardboard and is handmade to perfection. Talk about making things with love and increasing handprints rather than carbon foot prints. Love, love, love all the way. Love right back to Mother Earth :).

And before we forget, you can buy this super lovable box here –  ‘Simply Love’.

Why The White Light uses recycled handmade paper.

trees

The White Light contributes to the environment in its unique way. Apart from being known to upcycle different discarded materials and giving them new life, we particularly also use recycled handmade paper for our range of products. Here are the reasons why:

Because one ton of Recycled Handmade Paper saves 3 tons of wood and 100 cubic meters of water. The water and wood saved for one ton of paper converts into:

• 6 trees for life giving oxygen, soil and water
• 3 years of cooking fuel for one village family
• 25 years’ drinking water for one person
• 1 square foot of land for a waste dump site

Aren’t these reasons good enough? If you want to contribute with us, you can buy our products online at http://www.thewhitelight.in.

Our vision is to bring a global shift in conscious buying.